Guiding Steps Partners
About
Whether it’s designing dynamic forecasting models, refining pricing and packaging, or aligning sales compensation with growth goals, we bring clarity to complexity. Our expertise in GTM and Sales Finance helps leadership teams make smarter, faster decisions—turning financial insight into commercial momentum.
We partner with executive teams as Fractional CFOs to build scalable infrastructure, drive margin improvement, and embed financial thinking across the organization. The result: stronger performance, sharper strategy, and sustainable growth.
Our Services
Fractional CFO
Want finance to help fuel your growth? We deliver Fractional CFO services for small to medium businesses and non-profits, ready to move beyond basic accounting and into scalable growth. We help optimize margins, improve forecasting, manage cash flow, and build finance teams that grow with you. From pricing strategy to investor prep, we bring clarity, confidence, and cross-functional leadership every step of the way.
Strategic Partnership Engagements
Do you need deep financial expertise for a specific, high-stakes challenge? Our Strategic Advisory Engagements provide immediate, focused impact without the commitment of a full retainer. These closed-scope projects deliver clarity and confidence when you need it most. Whether we're refining your investor deck, optimizing pricing, creating a long-term financial plan, or building a scalable FP&A function, we ensure your critical financial initiatives are executed quickly and strategically, maximizing your outcomes.
Transformational Finance Coaching
The power to unlock your financial potential lies in your people. We transform your finance staff into strategic business partners, moving them beyond reporting to shape business strategy actively.
We offer targeted individual coaching, team workshops, and strategic speaking engagements to equip your people with the tools to become true strategic advisors and drive sustainable value.
Meet Our Founder
Candice Hall, GSP Founder
Candice D. Hall is more than a finance expert; she’s a strategic architect who helps businesses navigate growth, complexity, and transformation. With deep experience across various industries, she brings a sharp commercial lens to financial leadership.
Her approach goes beyond managing numbers; she crafts strategies that drive performance, profitability, scalability, and long-term value. Candice partners closely with executive teams to align financial insights with operational execution. In addition, she is passionate about elevating finance professionals themselves, providing the coaching and tools necessary to transform finance teams into strategic business partners.
Candice delivers an impact that lasts far beyond the balance sheet, shaping both the organization's future and the careers of its people.
